How a recruitment site converts 2x more agents, 1.6x faster
We relaunched the existing agents recruitment site to engage prospects and power the Growth team’s pipeline.
Key Results
20%
lead conversion rate.
2x
conversions compared to other recruitment efforts in Q3.
18
days for SGMs to win leads coming through agents.compass.com.
Newly relaunched Agents.compass homepage.
The Opportunity
Agents.compass.com was outdated and did not align with the Growth team’s goals and recruitment approach. The overall lack of strategy and valuable content failed to convey our key differentiators and benefits to new agents.
The Solution
We built a new agent-recruitment site firmly rooted in case studies and testimonials that clearly communicate the Compass Advantage.
We defined the Compass Advantage using the most effective Growth team talk tracks, and simplified it to four key pillars. The new site tracks leads’ interests, provides information to support Sales outreach calls, and shortens the conversion cycle for Growth.
The Creative
Make More Money, one of four Compass Advantage pillars highlighted on the site.
Video modules bring agent stories front and center, including a look inside the Compass Marketing experience with top teams.
Agent testminoials speak to the impact Compass has had on their business.
